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Baikal Seminar

     How to combine business with pleasure? Conduct training at the resort.
     From 23 to 28 August in Listvyanka Irkutsk Region on the shores of glorious sea- the sacred Baikal, the company Bayer CropScience held a theoretical seminar The Fundamentals of Marketing. Basic Course and business game Learn the Businees, Doing Business. At the seminar were invited the sales managers of distributing - companies and Bayer employees from different parts of Russia. Studies that conducted the professor of agrobusiness of Krasnodar University S.V. Muromtsev were divided into blocks and included the development positioning strategy and segmentation, branding and brand-communications, goods, pricing and distribution stretegy. During the seminar the following questions were discussed: the psychology of sales and assessment of competitiveness of a company in today's market of pesticides. The practical knowledge were in strategic designing on the example of the production and sales of mobile phones where each of the fifth mobile companies was represented by two teams. The aim of designing was the conquest that should be developed and eventually strengthen the financial situation of their own business.
     The program was supplemented by informative excursion to the Museum of Lake Baikal to dip to a maximum depth of 1637 meters of the lake, visit Listvyansky arboretum and historic site of Krugobaikalsky  Railway, a fascinating journey on the boat on a lake itself. On the final day at Lake Baikal was organized a trip to the Talzey ethnographical museum where the monuments of Siberian architecture of the XVII-XX centuries were demonstrated. Also we visited the capital of Eastern Siberia- Irkutsk.


during the seminar a visit to the Taltsy Museum
Spassky Tower Ilimsk Fortress
   
At the Listvyanka arboretum Aya-plus employees with colleagues from Altai
   

the beautiful views of Lake Baikal
   
   
deserved certificate to Gusarov D.S. Zakharov A.F. Moskvitin A.S.